Scaling Transformation by Design in Large Organizations

A session by Dr. Iana Kouris
Associate Director | Design & Engineering, BCG Platinion

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About this session

Summary: Want to learn how we scaled Transformation by Design in a company with 100'000 employees in one year time on a shoestring budget? - Join us to hear about the approach we took at a large international company to make 1000’s of employees aware, enable 100’s to apply and 10’s to lead projects based on design mindset and practices.

Background: Over the last years, design & design thinking have become the key success factor for many large, global companies, as society has moved from being product-driven to user-centered, from “technology first” to “human first”, from “making people want things” to “making things people want”. Studies have shown that design-driven companies outperform considerably in terms of revenue growth (by 100%+) and Total Return to Shareholder (70%+), the return on investment can be as much as 300%.

With this in mind, we decided to develop, test and incubate this approach. We have been doing this during the last 1.5 years, under the name “Transformation by Design”, gathering learnings along the way from more than 70 design projects and sprints, on topics ranging from product innovation, to strategy, to organization redesign.

We will use WEBEX for this session:

Meeting number (access code): 612 916 681

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Dr. Iana Kouris

Associate Director, leading Design & Engineering for Central Europe & Middle East. Serial corporate entrepreneur (set up 5+ new organizations) with 13+ years of experience in leadership roles spanning business, design and technology

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